MARKETING CAMPAIGN:
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lululemon
"I have worked with 100 creative organizations in my time as owner of Westbeach and lululemon athletica - Cowie and Fox stand out so far above the rest I do not bother to look at what others can do. Deciding to put all my eggs in one basket also saves me time. I get what I ask for and more. Creative, innovative and out of the box."
Chip Wilson, Founder, lululemon |
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Walker Bay Boats
"They are the kind of house you can really work with easily on a day-to-day basis. And as far as design goes, expect to be dazzled."
Michael Carroll, Marketing Manager, Walker Bay Boats |
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World Snowboard Championships
This is the largest sporting event in Whistler's history. It's also the first time that this event has been held in North America and it will be the biggest sporting event that Whistler will host up until the 2010 Olympic Games. "I am consistently amazed at the quality of work produced by Cowie and Fox especially for the FIS Snowboard World Championships presented by Nokia. It's been a pleasure working with the entire team."
Randy Clegg, Marketing Director, IMG Action Sports
www.whistlerworlds.com |
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Swimco
When Western Canada's largest swim wear retailer decides it's time to spread some summer loving Cowie and Fox is their agency of choice. "We are infatuated with you guys! You make Swimco look great and for that, we are totally in love with Cowie and Fox!"
Lisa Wise, Marketing Swimco |
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Westbeach
Westbeach's new website and advertising combines core snowboard imagery, artistic style and corporate branding in such a way that whether you're a pro rider or a young grommet you will be sure to know that Westbeach is the brand to watch. "This is so hot!! Thanks!!"
Tenaya Nash, Westbeach |
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Mount Seymour
"Wow, Nicely done. I really like how you connected the look to the website, the September mailer and last season's brochure. I am impressed."
Gordon More, Mount Seymour
www.mountseymour.com |
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Canadian Skateboard Open
"Just wanted to say... the ticket poster and the new website look AMAZING!! Big thanks... On the website I even tested the registration on a few things and they all work flawlessly ...site is really well organized, and the graphics and info are all laid out really well. Compliments to your creative dude(s)" (or dudettes)"
Cindy Mielke, Director of Marketing, West 49
www.canadianopenskateboard.com |
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| Chasing a Sustainable Future
- "When we enter the rainforest we become acutely and personally aware of the exquisite intelligence of Nature, holding millions of species in dynamic, evolving equilibrium." John Seed, deep ecologist, eco-psychotherapist
Forests hold a particular resonance for humans. Perhaps this is why issues surrounding old growth forest preservation exert such a visceral response amongst activists and others concerned by ecological sustainability. Paper production elicits an especially strong reaction.
Increasingly, due to continuing pressure from activists and consumers, large companies are finding they must pursue ecologically sustainable options in order to remain competitive. Many companies are, in fact, placing pressure on suppliers. Further, organizations like Markets Initiative and Greenpeace encourage industrial scale paper consumers to buy ancient forest friendly products, thereby increasing demand for ecologically sustainable papers.
In 2000 no Canadian publishing house routinely committed to phasing out their use of materials from old growth and threatened forests. In addition to smaller firms like New Society Publishers and Raincoast Books, such companies include Random House Canada, Penguin Canada, and Douglas & McIntyre.
Large companies such as Kinko's are setting benchmarks. The Rainforest Action Network (RAN) states in a recent December 1, news release that it is one of the first companies in the US to implement an old-growth free policy.
Many smaller companies have exclusively focused on environmentally sustainable paper use since their inception and they are growing rapidly.
Ethical paper use has become a mainstream concern. The paper we choose to buy, the furniture we select, even the clothes we wear, reflect a growing awareness of personal responsibility and global trends towards a more sustainable future. |
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Join us weekdays at 2:47 PM for high tea, scones and biscuits.
RSVP here ->>
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contact: creative@cowieandfox.com
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WEB LAUNCH:
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Intrawest
www.activitiescentral.com
www.experiencewhistler.ca
www.experienceblue.ca
"With the recently launched Experience Blue Website, Cowie &
Fox helped create an engaging, dynamic and informative
online experience which puts Ontario's largest resort
experience at the fingertips of our customers all over the
world."
Craig Oliver, Internet Strategist, Intrawest Corporation
lululemon athletica
www.lululemon.com
lululemon's new web site is our biggest and best to date. This interactive online tool combines amazing visuals, perfectly thought out navigation and usability and a back end that enables multiple levels of client / user interaction.
"absolutely killer. love it."
Chip Wilson, Founder, lululemon
Walker Bay Boats
www.walkerbay.com
"We are incredibly happy with our new site. Cowie and Fox went way beyond our expectations in every way."
Michael Carroll, Marketing Manager, Walker Bay Boats
Opus Bar @ Opus Hotel
www.opusbar.ca
"Our customers demand the exceptional and our new websites for Elixir and OPUS BAR are exactly that, exceptional. Thanks for the great work!"
John deC. Evans, President, Opus Hotel
Elixir Restaurant @ Opus Hotel
www.elixirvancouver.ca
"ABSOLUTELY INCREDIBLE!!!!!!!!!!!!!!!"
Zara O'Shannacery, Marketing and Sales Manager
Westbeach
www.westbeach.com
That is awesome, Thanks so much! It feels great... thanks for your hard work!
Tenaya Nash, Marketing and Sales Manager
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PHOTOGRAPHY:
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Arson Photoshoot
"I was blown away with your ability to identify our brands ideology and produce the images that portrayed the soul of the brand. I have spent days with other teams and even been on sight at the shoot and was unable to produce those results. Can't wait to see where you take us next time"
Glenn Taylor, CEO, Arson & Orb.
Visit Cowie and Fox Photography
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NEW CLIENTS:
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Oxia, Personal Oxygen
"In 2004 Oxia launched a new product segment, the most advanced form of personal bottled oxygen in the world. We chose Cowie and Fox Creative to help create and implement our brand positioning, creative direction and marketing strategies for our rollout in the U.S. and Canada. We have formed a great relationship with Cowie and Fox, the creative aspect has been great and I'm most impressed with their client driven focus, when we need something done, they bend over backwards to meet our needs".
Bryce R. Margetts, CEO, Oxia
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Christine Evans
Canada's newest music sensation, Christine Evans, has chosen Cowie and Fox as the agency to help with her re-branding and advertising of her newest album, Take Me Home. With her most recent album release, as well as being featured on the new Women & Songs 8 album, Christine Evans is on her way to stardom.
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NEW MUSIC WEST
"I love it. I think it is well focused on the one message we want to send...new music west is back... better than ever and totally grabs one's attention. I love it and its simplicity. Nice job."
Tracy Ackerman, Marketing Manager, New Music West
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THE MEADOWS
"A succesful result in any endeavor is the feedback from the customer or end-user. The feedback we are getting from our marketing package designed by cowie & fox creative is loud and clear "pure love".
Alan Jones, President, Peninsula Properties Ltd.
www.livingatthemeadows.com
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Black Light Films
Black Light Films, who recently released Disney Pictures, America's Heart and Soul, selected Cowie and Fox for its creative edge and out of the box design creative. Projects for Black Light Films include print advertising, web banner advertising and HTML email newsletters.
"fantastic!!"
Kylee Kennedy, Blacklight Films
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NEW TEAM MEMBERS:
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Sonja Reid - Ethical Media Specialist.
Sonja has a Bachelor's degree in French Language and Literature; she also has a background in Canadian History at the graduate level. Recently, she has worked in the field of socially responsible investment at Real Assets Investment Management, where she was responsible for both researching and writing shareholder proposals. At Cowie and Fox Sonja has been involved with various projects in the Ethical Media division. |
Chris Hold - Graphic Designer.
In addition to his full-time studies at Emily Carr, Chris Hold teaches HTML as part of the Electronic Media Design program at Langara College. Following several years of exciting work at a multitude of dot com start-ups, including popular financial site Stockhouse, Chris accepted a position at the award-winning CBC Radio 3 as an associate producer of their weekly online features. |
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ETHICAL MEDIA DIVISION:
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Greenpeace Canada
When corporations like Kimberly Klark act irresponsibly, Greenpeace takes action. Cowie and Fox's produced a youthful, current, impact full advertising campaign aimed to make buyers more aware of their purchases.
"Thanks - it is great working with a design firm that gets what we are thinking.
Richard Brooks, Forests Campaigner |
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High Fashion Goes Eco
Featured in InStyle Magazine and worn by top models, our graphics team designed the 'Vote EcoLogically' t-shirt for Under the Canopy organic clothing.
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Greenpeace Book Launch
"The new-school funk is an extraordinary design. I love it. I'm just blown away at how helpful and generous you all have been. I know your generosity was completely open-handed without regard for return .. and this bestows blessings that will unfold according to the laws of karma forever. In the meantime .. please accept my sincere appreciation and gratitude. Thanks to all your staff. I predict a great future for Cowie and Fox Creative."
Rex Weyler, Greenpeace Cofounder |
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Goldie Hawn
Bright Light Foundation
Academy Award winning actress, Goldie Hawn selected Cowie and Fox Creative to develop the website for her newly launched Bright Light Foundation.
www.brightlightfoundation.net
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Wind Powered
Cowie and Fox Creative is proud to announce that our Yaletown office is Wind Powered.
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Markets Initiative
Cowie and Fox is pleased to be working on the new branding for Markets Initiative and Ancient Forest Friendly. Markets Initiative was a key player in having the most recent Harry Potter book published on 100% post-consumer recycled, processed chlorine free paper. In doing so, 39,320 trees, 63,435,801 litres of water, 854,988 kgs of solid waste, 27,329 BTUs of electricity were saved and 1,645,243 kilograms of greenhouse gases were prevented from being released into the atmosphere.
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C&F TEAM NEWS:
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David Manzl - "NO RULES"
Featured above is Michael Franti of Spearhead with Ziya of Zed TV who is wearing one of David's hand painted - screened, artwork driven clothing. The line will be part of an upcoming solo art show. Contact david@cowieandfox.com for clothing and show details. |
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Noel Fox and Mr. Gordon Campbell
Mr. Cambell, BC's Premier, is featured wearing a Cowie and Fox hoody graphic designed for the Nokia World Snowboarding Championships.
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Ziya Tong - Zed TV Host
Cowie and Fox's director of business development is the new host of CBC's award winning TV program Zed TV. Congratulations Ziya from the Cowie and Fox team!
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Ski/Snowboard Bus Trip to Apex Mtn
March 11-13. 2005
Click for more Info >>
Join us for a weekend of good times on our company ski and snowboard bus trip to Apex Mountain www.apexresort.com.
Featuring: Ski-in, ski-out accommodations, hot tubs, retro ski outfit contests, restaurants, night skiing, outdoor hockey rink, tube park, bars, & the Gun Barrel Saloon which features, a live band on the weekends, dancing on the tables, pool tables, lots of friends.
Looking forward to seeing you all there!
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