You have received this email from someone on our team’s personal address book. Please let us know if you no longer want to receive it.
Born from a clear vision for helping our clients obtain their marketing goals through innovative creative solutions; Cowie and Fox has quickly become one of the most trusted and talked about agencies in Canada. We have consistently been producing memorable and impactful creative that gets results for a range of progressive and ecologically minded clients. Cowie and Fox clients are poised for good fortune in 2007.
Try our lucky numbers: 604.608.1049; or email business@cowieandfox.com to become one of our happy clients.
ADVERTISING CAMPAIGNS
OxiaDeveloping the brand for Oxia's personal bottled oxygen was a unique opportunity for C&F being the first, non-aerosol consumer-level bottled oxygen. Our initial creative aided Oxia's integration into upscale hotels across North America. With our new positioning statement, 'Pure Recharge' as a foundation, Oxia is about to launch into sporting, spa and exclusive health stores across the globe. "Great job on the brochures, we think they look pretty kick ass great!!! The Roots one especially looks amazing and the pollution one, the spa is great too, they are all good." Bryce R. Margetts, 
BC Dairy - Real CreamThe Secret's Out! The, not so secret, Real Cream campaign launched throughout the GVRD during two peak periods in 2006. The first launch took place during BC's berry season and reminded people how much better fresh berries are with Real Cream. The Secret to Happiness and the Secret to True Love; Real Cream, headlined billboards showing happy couples playfully enjoying their berries cream. The second roll out of this campaign took place during the holiday season in grocery stores across the Lower Mainland. Indulgent photos of various dishes made with real cream were used on recipe books, shelf danglers, and on in-store signage to reveal the secret to happy holidays, and great food; Real Cream. 
La CanadienneSexy and ecologically responsible, La Canadienne hand craft each pair of their fashionable boots in Canada to the highest European standards and sell their boots through only the finest footwear merchants across North America. C&F designed and produced this year's entire fall advertising campaign which ranged from billboards in New York and Montreal to weekly ads in the Globe and Mail and the New York Times. Their newly C&F designed web site further enhances their status as an industry leader, while still speaking to their high-demand fashionista clientele who want to look and feel great while battling the elements and maintaining a superior level of comfort. Keep your eyes out for their spring advertising campaign that will be promoting their line of sandals. 
Mount SeymourC&F helped inject new life into Vancouver's best kept secret, Mount Seymour, through new corporate identity, website and advertising campaign. The new identity is reflects the three peaks that make up the world-renowned Mount Seymour Ski and Snowboard Destination, speaking to both young skiers and boarders, and his/her parents alike. Their new advertising campaign, 'For the Most...' firmly establishes and formulates Mount Seymour as the mountain you want to visit For the Most Fun, For the Most Snow, For the Most Lessons, for the Most Rad and the list goes on. For the Most Creativity, ride the mountain that C&F loves to ride. 
SwimcoFeel the heat with Swimco's eye catching, bright and bikini clad marketing campaign. Transit, print and direct mail were just of a few of last years efforts helping secure Swimco as Western Canada's largest swimwear provider and THE place to go for all your swimwear needs. 
Vancouver Home and Interior Design ShowStylish, fun and cheeky advertising helped fill BC Place with both exhibitors and attendees alike for the 2006 Vancouver Home and Interior Design Show. Billboards, newsprint and flyers were just a few of the media used to help pack the house this year. We have already started planting the seed for the 2007 BC Home and Garden Show's creative, so get ready to see it blossom this spring. 
Lululemon - Yoga JournalC&F created, 'Live Free', was the message for lululemon's 2006 advertising campaign. Global advertising that captures and emulates people doing yoga while snowboarding, surfing, dancing and living free established lululemon as more than strictly a yoga-only clothing company. Working with lululemon since they were one small store in Kitsilano, through to being a global brand, has proven C&F's capabilities of creating and nurturing an ever-evolving brand. In 2006 Chip Wilson sold 48% of lululemon for $108,000,000! Our work with Chip Wilson and his super charged team was one that resulted in both long lasting relationships and friendships, as well as establishing C&F as the agency to seek if you are hoping to go global. Congratulations to everyone at lululemon for setting your goals high and working together to reach them. 
FigMint RestaurantVancouver's hottest new restaurant contracted C&F to develop its name, corporate identity and marketing materials. Working closely with the restaurant's owners, project managers, interior designers and chefs, it was important for C&F to capture the dreams and inspirations of all those involved, while creating an atmosphere and style privy to the Vancouver picturesque-location and socialite clientele. 'FigMint. Let Your Imagination Rest.' FigMint's contemporary name and marketing materials perfectly reflect both the restaurants hip interior and unique fig inspired menu built upon the highest of European standards. http://www.figmintrestaurant.com 
Sapient SnowboardsWinning TransWorld Snowboarding Magazine's prestigious "Good Wood" award as one of the best snowboards of the year, was just one of the many accomplishments C&F helped Sapient Snowboards achieve. C&F took their creative skills to the next level when developing the creative for the 2007-2008 line of snowboards. Old-school meets new-school meets art-school. Keep an eye out for these gnarly new shred-sticks in store and on a mountain near you... they'll be hard to miss! 
BC DairyHow do you get both parents and kids excited about the same products? BC Dairy hired C&F to do exactly that for their Chocolate Milk brochure, and the C&F creative was right on target! With the perfect blend of cool art-driven images and easy-to-read product knowledge C&F was able to help spark renewed interest, and provide necessary product benefits to both current and potential customers. 
IMG: WakefestThis years high octane, bikini clad, music filled event in Kelowna, BC was the best one yet and C&F's action packed creative helped drive record breaking sales. With corporate sponsors, Telus and Coors, the creative had to both attract the youth demographic to the event and represent the sponsors in a light that stayed true to their corporate images. Cowie and Fox was once again able to seamlessly blend it all together with results that prove time and time again at the box office! 
Andy Yuen CoutureEvery man deserves superior quality clothing, fine workmanship and contemporary design. Andy Yuen Couture's company philosophy encapsulates that benchmark, so C&F followed suit with a new clean and elegant corporate identity, web site and marketing materials to uphold their extremely high standards. 
Skater HQAustralia's biggest and best skate shop, Manly Blades, has been a client of C&F since 1996. When they decided to expand into locations outside of Manly, C&F was there to help lead the charge with a new corporate identity package and marketing materials for the affiliate branch, Skater HQ. Past C&F NewslettersClick the links below to check out some of our past newslettersNewsletter - Spring 2006 Contact: business@cowieandfox.com |
 |
WEB LAUNCH
Mount Seymour"Mount Seymour Resort has experienced a growing demand for online purchasing options for our products and services. During the 2006/07 Season Pass campaign, over 70% of total sales were completed online and our customers expressed a strong interest in an expanded e-commerce system. Revenues increased significantly over last season and with the addition of our lesson programs now offered online, Mount Seymour Resort continues to respond positively to our customer's needs. The Cowie & Fox team delivered an excellent e-commerce platform and have contributed greatly to our success." Dan Arrigo, 
Please MumCanada's largest retailer of children's apparel has teamed up with C&F to create their all new website. Fully packed with easy to navigate catalogs, dynamic store locators, high impact C&F shot photography, content management systems, full e-commerce shopping cart and lots of fun surprises. This website is the perfect interactive tool for busy, on-the-go parents who don't always have time to make it into one of the retail locations. Reflective of the current brick-and-mortar Please Mum brand, C&F created a dynamic space for an easy-to-use shopping experience and look forward to continuing to develop our relationship. 
Single Parent Love LifeFinding someone who is open to dating a single parent can be a difficult thing, but Single Parent Love Life is here to change all of that. Making connections with the right people has now been made easy with C&F branding, designing, building and programming of this online interactive dating community. http://www.singleparentlovelife.com 
RainmakerRainmaker is Canada's largest animation and digital effects company and their new C&F designed website recently won a Merit at the internationally acclaimed Lotus Awards. Green Eggs Creative contracted C&F to design and build the site due to their outside-of-the-box web solutions and commitment to excellence. Rainmaker's star studded client list includes Disney Pictures, Dreamworks, 20th Century Fox and Paramount to name a few. 
La CanadienneA perfect blend of fashion and function this site is packed full of extras including a store locator, Flash viewer engines that allow you to get interactive with the products, and an expandable media section. Luxurious lines, lavish soft textures, beautifully flowing curves and great style are demonstrated throughout the site. Oh the shoes? They're gorgeous too. 
Remote LandsDo you want to globe trot the world in a private jet? Remote Lands is the company to take you on vacations that exhaust your wildest dreams, leveraging the next level in exclusive luxury travel. They partnered with C&F to develop their brand identity and to create their most important marketing tools, their logo, and their web site. Rich with exotic images that seamlessly transition from country to country, backed with a friendly and intuitive navigation, this site delivers on all needs levels of their adventure loving clientele. 
SemperivivaSemperviva is an ever-lasting, vibrant yellow flower that grows in remote regions of the Mediterranean. Semperviva is also a group of vibrant yoga studios providing life-transforming experiences for people of all body types at all stages of life. C&F utilized its extensive knowledge of the yoga lifestyle market to create an informative, dynamic and welcoming environment for new and experienced yogis alike on-line. 
Jobbie's Long BoardsSurfing the web has never been so relevant after Jobbie's Long Boards, with offices in NYC and Costa Rica. Jobbie's chose C&F to create their new web presence. In the online business sector, like so many competitors these days, Jobbie's web site is their key sales and marketing tool. Check out the beautiful tropical surf photos backed by the beautiful site design... maybe even check out the surf! It's an experience you won't soon forget. 
Kelly DeckCowie and Fox did a little redesigning of their own for HGTV's 'Take it Outside' star Kelly Deck and her interior design company. Her clients demand the best and so does she, that's why she chose C&F for all of her creative needs, including her new website, photography and new corporate identity. Kelly's vision for the site was modern, elegant and simple, and her new site reflects that perfectly. 
FigMint Restaurant and LoungeTo get a taste of the experience of dining at FigMint check out their new C&F designed website. In line with both the restaurant design and the C&F designed brand identity, the FigMint website is clean, refreshing and contemporary. http://www.figmintrestaurant.com C&F TEAM NEWS
Cowie and Fox WeddingCongratulations to C&F Web Designer Lance Cummings and his new fiance Rachael Kaptein who will be getting married this summer. These two fantastic people make a wonderful couple and we wish them all the best! 
Manzl Rail ArtC&F's David Thomas Manzl and visiting artist Vince Watts have recently finished off a large piece of hand painted artwork in Mount Seymour's big Jaguar - Land Rover Terrain Park. Striving to keep in-tune with Seymour's core progressive freestyle marketing, Manzl invites you to enter the RAD ZONE. 
Team Canada's Olympic GoldOlympic gold medallists Beckie Scott (cross country skiing) and Cassie Campbell (captain of the women's hockey team) spent the day at Crofton House School for their big gala fundraising event. Noel was lucky enough to be able to spend some of the day talking with these inspirational and honored Canadians. 
Cowie and Fox Limited Edition Designer ShirtsGiving you yet another reason to shed layers this winter, these new Cowie and Fox limited addition t-shirts are hot off the press and a must have for all the cool kids. Available in grey and white they won't last long so get yours before it's too late. Order your shirt today! creative@cowieandfox.com C&F CREATIVE PROJECTS
C&F Christmas VideoBe sure to check out our C&F Evolution of a Christmas Tree card. http://www.cowieandfox.com/xmas Join us weekdays at 2:47pm for high tea, scones and biscuits. |
|
IN THE NEWS
Marketing Magazine - CoverC&F's popular lululemon manifesto graphic made the cover of Marketing Magazine's issue of "2006 Marketers that Mattered". Congratulations to Chip and all the team at lululemon. 
Vancouver Sun - Business SectionC&F was featured in Vancouver Sun's business section which profiled our business successes over the last year as well as our Ethical Media Division. Our Ethical Media Division is dedicated to helping non-profit, and for-profit companies who are working within the sustainable marketplace, with award winning creative at a discount so they can afford to put their best foot forward. 
Communication ArtsThe award winning, international design magazine, Communication Arts featured C&F's design work with Italian owned Nordica. The article was a part of '50 years of design retrospective on the GDC' and was a real feather in C&F's award winning cap. 
Create MagazineWhat started off as a quick interview ended up being an entire two page article on C&F discussing the design industry, balance and their work in the green market place. Click here to view. AWARDS
International Gallery of Superb Printing AwardsWhen you're marketing multi million dollar homes to the most wealthy people in the world you have to speak to them in a language they understand and feel comfortable with. That's why C&F partnered with Rhino Print Solutions to print the The Quigg Group's real estate direct mail piece that won the Gold medal in this internationally acclaimed competition. 
Lotus AwardsRainmaker's work with special effects made the perfect opportunity to think outside of the box and create a unique online experience that both captivates and tells a story. Green Eggs Creative partnered with Cowie and Fox to build this award winning website. 
Care AwardsC&F and the Meadows won GOLD from the Canadian Home Builder's Association of Vancouver Island for the Best Project Website in 2006. http://www.livingatthemeadows.com 
International Gallery of Superb Printing AwardsCrofton House School and Rhino Print Solutions, in partnership with C&F won the Gold medal for their work on the school's Annual Ivy Appeal book and folder. ETHICAL MEDIA DEVISION
SomatoStarting at the beginning, C&F developed the name and branding for this exciting new concept; organic fast food. Soon to be launched in Vancouver and beyond, Somato will be a welcomed healthy alternative to our fast food nation. 
Great Bear RainforestC&F was proud to be the creative lead for saving the Great Bear Rainforest. The efforts were rewarded this last year with a large part of the forest's old growth trees being saved from clear cutting. The above creative was our corporate follow-up concluding a huge win for everyone in BC. 
Clean Air Auto ShowThe environment is at the top of everyone's concerns and the electric car is one solution that everyone seems to have looked over. C&F designed the creative that showcased the Clean Air Auto Show that was attended by most of Vancouver's top politicians and featured the fully working 1912 Anderson Electric car. 
IDEAS (Intestinal Disease and Awareness Society)Ideas and the NO GUTS - KNOW GLORY team are climbing the 7 summits to raise awareness for intestinal disease. Check out their C&F designed site for updates and ways to donate. 
Greenpeace Kleercut[CF3]When a corporate superpower steps out of line its Greenpeace who has to step in and spread the news to the world. So when they found out that some of the sanitary napkin companies were destroying Canada's ancient forests and animal habitats just to save a buck, Greenpeace came to C&F to develop the campaign to stop this injustice. C&F developed the name, brand and marketing materials for this extremely important campaign that is now in full swing throughout North America and beyond. 
Hollyhock's Social Ventures InstituteNoel Fox was honored with the opportunity to be a presenter at the 2006 Social Ventures Institute retreat on Cortez Island along side some of the top ecologically minded business leaders in the world. Noel spoke to the importance of leaving "granola graphics" in the 70's and producing advertising and marketing materials that speak to today's ever savvy consumers in a language that they can relate to. 
Opus Bar - Fundraising EventOpus Bar's exclusive 'VIP Buenos Aires' fundraising party set a new level of cool with its C&F designed invitation a 3D card that really "popped". Backed with an online RSVP engine and micro site, this party took over the streets of Yale Town and catapulted the Opus Bar into Party-Stardom. While this great party has come and gone, the 3D invite lives on in the personal archives of party goers and design enthusiasts alike as an example of truly great creative. http://www.opusbar.ca/buenosaires PHOTOGRAPHY
Captivating and vibrant, C&F's photography division saw real growth in 2006. Shooting everything from children to bikini models, interiors to ballerinas and traveling to such places as Hawaii, LA, Kelowna, Whistler, Indonesia, Victoria and New York to name a few. Whether you have an agency or not, call C&F for all of your photography needs. http://www.cowieandfox.com/photography NEW TEAM MEMBERS
(Our new members from left to right) James ThomsonHailing from beautiful Vancouver, British Columbia, James Thomson adds his versatile knowledge of interactive media to the C&F team. Cheong Ah RyuCheong Ah is a key dynamic interactive designer to the C&F team. Born in South Korea and a graduate from the Capilano College Studio Art and Interactive Design Programs she is a welcome new member of the team. Ben TarrBen has spent the last 5 years as an account director working at an integrated advertising agency in London England, on such clients as Anheuser-Busch and Sony Playstation. C&F is pleased to have him on the team here in Canada. Craig HopgoodStraight outta' Toronto, Craig is making things happen as a web programmer at the C&F studio in Vancouver. |