Blog

http://www.bootlegger.com

When you hear Bootlegger, you probably think ‘jeans’ – if you’re thinking ‘hillbilly moonshine in a darkened Chicago alley’ that’s a different bootlegger all together. Seriously though, with 98 stores across the country, Bootlegger has placed itself as Canada’s jean expert. Finding the right pair of jeans isn’t as easy as it sounds. Different brands fit differently, different denim hugs differently, different cuts will make you look different. One size doesn’t fit all. That’s why at Bootlegger, they offer a lot more than just a good jean selection. Sure they carry the brands that you want, but more importantly they can help guide you into the right pair of jeans. They won’t just sell you the brand because it sounds cool because that’s not nice, and the people are at Bootlegger are very nice, knowledgeable people. That’s why they’re called Jean-e-ologists – they’re experts that care, basically loveable scientists of denim.

So if you’re a company that prides itself on being Jean-e-ologists, your website had better live up to expectations. Cowie and Fox has designed and built the Bootlegger brand website for years, and has made sure that the experience was always a reflection of the ideals that the brand lives by. (more…)

http://www.lijastyle.com

Athletic apparel is some of the most comfortable clothing you can wear, yet, it is also some of the most unfashionable clothing you can wear. At some point long, long ago, style and function were decreed incompatible. Somehow, the world has gone on without questioning this for centuries – why do you think the first Olympians raced naked? You just couldn’t wear your running toga in the agora or you’d be laughed at. It was better to run around naked, and then slip on your market-wear when you went into town.

Things didn’t get better over the centuries, especially not for women. You only have to look at a few photos from the birth of the WPGA, and you’ll agree. A man’s argyle sweater-vest thrown in for six hot rinse cycles and a pair of balloon pants isn’t really what you’d call haute couture. Try just thinking back as far as high school, remember girls who played sports? Pretty or not, they weren’t allowed to look good. It was always men’s XL T-shirts and sweatpants with varsity soccer or volleyball plastered across the bum. This is just the way things have always been. Believe it or not, though, fashion and athletics are not as mutually exclusive as we’ve been led to believe. (more…)

http://www.kokomontreal.com

If you’re looking for a taste of European styled decadence and abandonment, Montreal is definitely the place to be this side of the pond. Amidst the beautiful architecture of past centuries and the rich cultural heritage, throbs the lively heart of Montreal that is very much grounded in the present. The fertile cultural soils have cultivated an arts scene that is one of the most important and unique in North America. With all that Montreal has to offer that feeds the mind, it definitely has no shortage in substance that feeds the body. Montreal has one of the best food scenes in the country. And as you can imagine, with this kind of competition, it isn’t easy to grab the attention of the market.

Despite their great reputation, Opus faced a daunting task when opening their newest property, Koko, right in the heart of Montreal. The 600 seat restaurant and bar needed to make sure that when it opened its doors, everyone knew that it was the place to be. Cowie and Fox’s long working relationship with Opus meant that there were no reservations about entrusting C&F with the responsibility of fully branding their swank new outlet. (more…)