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There’s a little spot along West Broadway in Vancouver that I walk past on a regular basis and everytime I do, I have a little laugh. There’s this amazingly awesome super old wood sign that’s placed outside a Karate school. This sign is a riot and I hope they never update it, only because it’s so old that it’s new again!

Check it out:

And just incase you can’t seem to figure out what my headline for this post is all about:

The target market: youth, university students and highschool.
Advertising collateral included: posters, newspaper ads, scratch cards, stickers, instore signage, university campus ads and more.

Poster:

Stickers:

It was 1977 when I first saw this movie poster and even at the young age of eight I knew that it was going to be the greatest movie ever. And it was!

I lived the next several years being a full time Jedi. I was so stoked when my mom got me my blue Star Wars shirt with this same poster graphic on it. Yes, I thought that I was pretty cool on my first day of school, but new clothes for the first day of school is another story. The more Star Wars branded merchandise one had the cooler you were. Yes, I was only 8 and given the times it didn’t take much to blow our minds, but even still I think that this poster creative is just as cool today as it was 32 years ago.