Cowie and Fox » milk http://www.cowieandfox.com/blog The Agency of Change Wed, 25 Jan 2012 22:41:02 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 BC Dairy Featured in Magazine from Shanghai http://www.cowieandfox.com/blog/2011/04/bc-dairy-featured-in-magazine-from-shanghai/ http://www.cowieandfox.com/blog/2011/04/bc-dairy-featured-in-magazine-from-shanghai/#comments Thu, 07 Apr 2011 17:21:25 +0000 Nicole Phillips http://www.cowieandfox.com/blog/?p=1589 A few months ago we posted about some BC Dairy Posters we created for their annual Milk Slam Campaign. The posters have since been featured in the first edition of a Shanghai magazine called Touch.

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]]> http://www.cowieandfox.com/blog/2011/04/bc-dairy-featured-in-magazine-from-shanghai/feed/ 0 BC Dairy Foundation Milk Slam http://www.cowieandfox.com/blog/2010/11/bc-dairy-foundation-milk-slam/ http://www.cowieandfox.com/blog/2010/11/bc-dairy-foundation-milk-slam/#comments Sat, 20 Nov 2010 00:05:21 +0000 Nicole Phillips http://www.cowieandfox.com/blog/?p=1480 Cowie and Fox recently created a High School and College targeted Milk Campaign called Milk Slam. For 2010/2011 we went for a simple and clean graphic. Eye catching neon colours and use of pop culture icons are sure to be a hit with the kids these days.

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]]> http://www.cowieandfox.com/blog/2010/11/bc-dairy-foundation-milk-slam/feed/ 3 Power up with Chocolate Milk http://www.cowieandfox.com/blog/2010/04/power-up-with-chocolate-milk/ http://www.cowieandfox.com/blog/2010/04/power-up-with-chocolate-milk/#comments Tue, 06 Apr 2010 22:33:45 +0000 Noel Fox http://www.cowieandfox.com/blog/?p=1275 chocolate-milk

When Cowie and Fox joined forces with BC Dairy to launch a campaign for chocolate milk, we knew the results would be awesome. In February of 2010 C&F worked with BC Dairy to create Powered By Chocolate Milk, a brand that expertly represents their newly developed market category: chocolate milk as a sports recovery drink. Not only did this new branding opportunity provide C&F with a perfect platform to forge an online community, to promote the product, but it also allowed us to tap into the power of grassroots advertising.

As proud sponsors of the various athletics organizations around BC, including Canada~Snowboard, PBCM was thrilled to see some of their athletes on the podium this winter. Could it have had something to do with the restorative power of chocolate milk? We certainly think so.

Visit Chocolate Milk website »

]]> http://www.cowieandfox.com/blog/2010/04/power-up-with-chocolate-milk/feed/ 0 BC Dairy Foundation Milk Slam Creative http://www.cowieandfox.com/blog/2009/08/bc-dairy-foundation/ http://www.cowieandfox.com/blog/2009/08/bc-dairy-foundation/#comments Thu, 20 Aug 2009 18:16:01 +0000 Nicole Phillips http://www.cowieandfox.com/blog/?p=761 The target market: youth, university students and highschool.
Advertising collateral included: posters, newspaper ads, scratch cards, stickers, instore signage, university campus ads and more.

Poster:

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Stickers:

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