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When Cowie and Fox joined forces with BC Dairy to launch a campaign for chocolate milk, we knew the results would be awesome. In February of 2010 C&F worked with BC Dairy to create Powered By Chocolate Milk, a brand that expertly represents their newly developed market category: chocolate milk as a sports recovery drink. Not only did this new branding opportunity provide C&F with a perfect platform to forge an online community, to promote the product, but it also allowed us to tap into the power of grassroots advertising. (more…)

The target market: youth, university students and highschool.
Advertising collateral included: posters, newspaper ads, scratch cards, stickers, instore signage, university campus ads and more.

Poster:

Stickers: