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	<title>Cowie and Fox &#187; identity</title>
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		<title>2016 Olympic Candidates and Logos</title>
		<link>http://www.cowieandfox.com/blog/2009/08/2016_olympics/</link>
		<comments>http://www.cowieandfox.com/blog/2009/08/2016_olympics/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 19:27:37 +0000</pubDate>
		<dc:creator>Nicole Phillips</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2016]]></category>
		<category><![CDATA[candidates]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[summer]]></category>

		<guid isPermaLink="false">http://www.cowieandfox.com/blog/?p=700</guid>
		<description><![CDATA[Two months from now the International Olympic Commitee will name the host city of the 2016 Summer Olympics. I came across the logos of all the candidates as well as the bronze finalists.
If the decision was based just on identity/logo design, which candidate would you choose?

Chicago, USA
Designed by VSA Partners, this is Chicago’s second logo for its [...]]]></description>
			<content:encoded><![CDATA[<p>Two months from now the International Olympic Commitee will name the host city of the 2016 Summer Olympics. I came across the logos of all the candidates as well as the bronze finalists.</p>
<p>If the decision was based just on identity/logo design, which candidate would you choose?</p>
<p><img class="aligncenter size-full wp-image-701" title="chicago-madrid" src="http://www.cowieandfox.com/blog/wp-content/uploads/2009/08/chicago-madrid.png" alt="chicago-madrid" width="426" height="213" /></p>
<p style="margin-top: 2px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-right: 10px;"><strong>Chicago, USA</strong><br />
Designed by <a style="color: #ff3300;" href="http://vsapartners.com/news.asp?article=71">VSA Partners</a>, this is <a style="color: #ff3300;" href="http://www.chicago2016.org/">Chicago</a>’s second logo for its 2016 bid. The first (which featured <a style="color: #ff3300;" href="http://www.suntimes.com/sports/olympics/387972,oly051607c.article">an olympic torch with flames</a> resembling Chicago’s skyline) violated Olympic rules which prohibit the use of the Olympic symbol, motto, flag, flame, torch, or medal. With the slogan <em>“Let friendship shine,” </em>the new logo uses a six-pointed <a style="color: #ff3300;" href="http://www.underconsideration.com/brandnew/archives/chicagos_rising_star.php">Chicago star</a> representing a compass pointing out in all directions of the world.</p>
<p style="margin-top: 2px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-right: 10px;"><strong>Madrid, Spain</strong><br />
Designed by 26-year-old Argentine <a style="color: #ff3300;" href="http://www.behance.net/Corle">Joaquín Malle</a>, the logo was one of <a style="color: #ff3300;" title="View the top 10 submissions" href="http://designrelated.com/inspiration/view/jamesG/entry/906/madrid-2016-olympic-logo">2,700 submissions</a> in a contest chosen by a public vote. Named <em>“Corle,”</em> the logo features a hand in the Olympic colors—which intends to represent unity among different cultures, people, and nationalities—along with silhouette of an ‘M’. The city&#8217;s bid slogan is<em>“Hola everyone.”</em></p>
<p style="margin-top: 2px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-right: 10px;"><em><img class="aligncenter size-full wp-image-702" title="rio-tokyo" src="http://www.cowieandfox.com/blog/wp-content/uploads/2009/08/rio-tokyo.png" alt="rio-tokyo" width="426" height="213" /><strong>Rio de Janeiro, Brazil</strong><br />
Designed by <a style="color: #ff3300;" href="http://www.soterdesign.com.br/">Ana Soter</a> and selected by a special jury, the logo uses a stylized <a style="color: #ff3300;" href="http://en.wikipedia.org/wiki/Sugarloaf_Mountain_%28Brazil%29">Sugarloaf Mountain</a> <span id="corpotexto"><span id="ctl00_cplhConteudo_uscInternaNoticia_uscNoticia_lblCorpo">in the shape of a heart to represent </span></span>Brazil’s passion and enthusiasm for sports. With the slogan, <em>“Live your passion,”</em> <a style="color: #ff3300;" href="http://www.rio2016.org.br/en/">Rio</a>’s logo also features an exclamation point replacing the ‘1’ in ‘20!6’ symbolizing the excitement of the games.</em></p>
<p style="margin-top: 2px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-right: 10px;"><em><strong>Tokyo, Japan</strong><br />
Using the slogan <em>“Uniting our worlds,”</em> <a style="color: #ff3300;" href="http://www.tokyo2016.or.jp/en/plan/logo/">the logo</a> ties the five Olympic colors in the form of a traditional Japanese knot. The knot, known as <em>‘musubi,’</em> has long been utilized in Japan to signify blessings during times of celebration.<a style="color: #ff3300;" href="http://www.tokyo2016.or.jp/en/">Tokyo</a>’s logo was created by acclaimed designer<a style="color: #ff3300;" href="http://www.gk-design.co.jp/en/message.html#ekuan">Kenji Ekuan</a> of <a style="color: #ff3300;" href="http://www.gk-design.co.jp/english.html">GK Design Group</a> (you&#8217;ll recogonize <a style="color: #ff3300;" href="http://www.moma.org/collection/browse_results.php?criteria=O%3AAD%3AE%3A27007&amp;page_number=2&amp;template_id=1&amp;sort_order=1">his work</a> if you&#8217;ve ever eaten sushi).</em></p>
<h3 style="margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;">Bronze Medalists<br />
<span style="font-weight: normal; font-size: 13px; ">These bids made it close, but were eliminated from the race in June 2008: Doha, Qatar; Baku, Azerbaijan; and Prague, Czech Republic. Since we are judging by identities, I believe these eliminations were spot on:</span></h3>
<p><span style="font-weight: normal; font-size: 13px; "><img class="aligncenter size-full wp-image-703" title="doha-baku-praha" src="http://www.cowieandfox.com/blog/wp-content/uploads/2009/08/doha-baku-praha.png" alt="doha-baku-praha" width="426" height="111" /></span></p>
<h6><span style="font-weight: normal; font-size: 13px; "><em>All information taken from:<a href=" http://idsgn.org/posts/race-for-the-2016-olympics/" target="_blank"> http://idsgn.org/posts/race-for-the-2016-olympics/</a></em></span></h6>
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