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	<title>Cowie and Fox &#187; g</title>
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	<description>The Agency of Change</description>
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		<title>What&#8217;s G?</title>
		<link>http://www.cowieandfox.com/blog/2009/05/whats-g/</link>
		<comments>http://www.cowieandfox.com/blog/2009/05/whats-g/#comments</comments>
		<pubDate>Thu, 07 May 2009 04:41:33 +0000</pubDate>
		<dc:creator>Alex Rakic</dc:creator>
				<category><![CDATA[Ad Campaigns]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[g]]></category>
		<category><![CDATA[gatorate]]></category>
		<category><![CDATA[inspiring]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[what]]></category>

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		<description><![CDATA[
Lately Gatorate has been running an ad campaign called &#8220;What&#8217;s G?&#8221;. For anybody who follows/plays/enjoys sports, this is really cool and inspiring as it features sports legends from past and present. I like how it&#8217;s really simple and just lets images deliver the message and it works for its audience. Their website is really cool [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.whatsg.ca/G/" title="What is G?" target="_blank"><img src="http://www.cowieandfox.com/blog/wp-content/uploads/2009/05/whatisg.jpg" alt="whatisg" width="426" height="234" class="alignnone size-full wp-image-227" /></a></p>
<p>Lately Gatorate has been running an ad campaign called &#8220;What&#8217;s G?&#8221;. For anybody who follows/plays/enjoys sports, this is really cool and inspiring as it features sports legends from past and present. I like how it&#8217;s really simple and just lets images deliver the message and it works for its audience. Their website is really cool too which shows what others believe &#8220;G&#8221; to be.</p>
<p><a href="http://www.youtube.com/watch?v=HLfu0v72EGk&amp;feature=channel" title="Check out the ads." target="_blank">Check out the ads.</a><br />
<a href="http://www.whatsg.ca/G/" title="Check out the website." target="_blank">Check out the website.</a></p>
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