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http://www.bootlegger.com

When you hear Bootlegger, you probably think ‘jeans’ – if you’re thinking ‘hillbilly moonshine in a darkened Chicago alley’ that’s a different bootlegger all together. Seriously though, with 98 stores across the country, Bootlegger has placed itself as Canada’s jean expert. Finding the right pair of jeans isn’t as easy as it sounds. Different brands fit differently, different denim hugs differently, different cuts will make you look different. One size doesn’t fit all. That’s why at Bootlegger, they offer a lot more than just a good jean selection. Sure they carry the brands that you want, but more importantly they can help guide you into the right pair of jeans. They won’t just sell you the brand because it sounds cool because that’s not nice, and the people are at Bootlegger are very nice, knowledgeable people. That’s why they’re called Jean-e-ologists – they’re experts that care, basically loveable scientists of denim.

So if you’re a company that prides itself on being Jean-e-ologists, your website had better live up to expectations. Cowie and Fox has designed and built the Bootlegger brand website for years, and has made sure that the experience was always a reflection of the ideals that the brand lives by. (more…)

http://www.lijastyle.com

Athletic apparel is some of the most comfortable clothing you can wear, yet, it is also some of the most unfashionable clothing you can wear. At some point long, long ago, style and function were decreed incompatible. Somehow, the world has gone on without questioning this for centuries – why do you think the first Olympians raced naked? You just couldn’t wear your running toga in the agora or you’d be laughed at. It was better to run around naked, and then slip on your market-wear when you went into town.

Things didn’t get better over the centuries, especially not for women. You only have to look at a few photos from the birth of the WPGA, and you’ll agree. A man’s argyle sweater-vest thrown in for six hot rinse cycles and a pair of balloon pants isn’t really what you’d call haute couture. Try just thinking back as far as high school, remember girls who played sports? Pretty or not, they weren’t allowed to look good. It was always men’s XL T-shirts and sweatpants with varsity soccer or volleyball plastered across the bum. This is just the way things have always been. Believe it or not, though, fashion and athletics are not as mutually exclusive as we’ve been led to believe. (more…)