When you hear Bootlegger, you probably think ‘jeans’ – if you’re thinking ‘hillbilly moonshine in a darkened Chicago alley’ that’s a different bootlegger all together. Seriously though, with 98 stores across the country, Bootlegger has placed itself as Canada’s jean expert. Finding the right pair of jeans isn’t as easy as it sounds. Different brands fit differently, different denim hugs differently, different cuts will make you look different. One size doesn’t fit all. That’s why at Bootlegger, they offer a lot more than just a good jean selection. Sure they carry the brands that you want, but more importantly they can help guide you into the right pair of jeans. They won’t just sell you the brand because it sounds cool because that’s not nice, and the people are at Bootlegger are very nice, knowledgeable people. That’s why they’re called Jean-e-ologists – they’re experts that care, basically loveable scientists of denim.

So if you’re a company that prides itself on being Jean-e-ologists, your website had better live up to expectations. Cowie and Fox has designed and built the Bootlegger brand website for years, and has made sure that the experience was always a reflection of the ideals that the brand lives by. This year, though, Cowie and Fox has taken it a step further and has launched the Bootlegger brand into the world of e-commerce. Cowie and Fox’s award winning front end design and creative flair has been supplemented by the back end programming genius that is Elastic Path. The seamless partnership between Cowie and Fox, and Elastic Path has allowed for a dynamic and functional site that is easy to navigate, yet, visually stunning. It may sound simple, but co-ordination between front end and back end is something that is often awkward and difficult. When co-ordination and communication is bad you end up with websites that are clunky and incomprehensibly hard to navigate. Ever found yourself feverishly hitting the back button in your browser in effort to get back to where you came from? Not only does the product not come up to par, but in these cases the budget and timeframe also usually gets thrown out the window. That’s probably why the Bootlegger was so chuffed with how smoothly things worked out with their new site:

“The teams at both Elastic Path and Cowie & Fox were great to work with for the development of our e-commerce solution. It was with their hard work and dedication that this project came together on time, and on budget. Thanks for the great work.”
Dustin May :: Director of marketing, Bootlegger

Take a peek at the Jean-e-ologists’ new home ››