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The target market: youth, university students and highschool.
Advertising collateral included: posters, newspaper ads, scratch cards, stickers, instore signage, university campus ads and more.

Poster:

Stickers:

Cowie and Fox created www.cookingwithcream.com and we’ve now launched a fan page on facebook!

Share recipes with your friends on Facebook, there’s even videos to help you out!

http://www.facebook.com/pages/Cooking-With-Cream/86676481045?ref=mf