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Cheeky Durex ads designed by Andrej Krahne

Although I think the type choice could be better (Hobo definitely isn’t one of my favorites) and the copy writing tweaked, I think the overall concept is pretty great.

Helvetica is like a celebrity, (no really it is, it’s in a movie). It’s so highly regarded among designers and never hated on like Comic Sans or Arial.

I’ve discovered a brilliant crafty exploration, showing Arial vs. Helvetica side-by-side. You’ll notice that in most cases Helvetica is the simpler, more elegant of the two. (see the angles of the r, t and c).

You might also noticed that there’s only 10 characters listed here, is it because all the others are identical? Some investigation needs to take place! Anyone up for the challenge?

(image via: google.com)

This film discusses advertising and inspiration. It reveals the work and wisdom from some of the most influential advertising creatives of our time. It’s currently screening across America right now. You can request screenings near you, so go ask to bring it to Vancouver!

Learn more at: www.artandcopyfilm.com

Watch the trailer:

The target market: youth, university students and highschool.
Advertising collateral included: posters, newspaper ads, scratch cards, stickers, instore signage, university campus ads and more.

Poster:

Stickers:

A while ago Cowie and Fox recieved an eye catching postcard in the mail, it was passed around the office and after a quick read and a chuckle we decided that it was perfect to post up on our blog.

Thank you to Mark Stokoe

Recently discovered some fishy advertising.
This quote from the movie Finding Nemo really says it all “fish are friends, not food.” Although I still eat fish, I don’t think this ad should of been allowed, it’s just plain cruel.

Courtesy of Ads of the World
Click image to see original or go here.

In the early 1950s, a public service campaign featuring a monkey and tortoise introduced the slightly bizarre ‘duck and cover’ – quite literally, bending down and covering your head with your arms – as the standard method of protecting yourself against a nuclear attack. It seems laughable now, but the US government was pretty serious about it at the time. Of course, they never actually believed in anything that was being said in the ads, but they knew that people needed to feel like they were prepared, so that should the worst case scenario occur, they had a way of protecting themselves. It meant that people could sleep a little easier and not worry about the Russians and their nuclear arsenal. Ignorance is bliss, right?

We can all have a good laugh at the expense of our previous generations, but perhaps we should think a little bit before we assume that we are beyond this kind of thinking. With the global financial crisis upon us, everyone is scared. Unshakeable pillars of our financial world have crumbled into dust, and others are being propped up by a makeshift pieces of two-by-fours and good will. Uncertainty is everywhere. And nobody likes uncertainty. Terrified companies are cutting themselves down to the bare bones, putting up the storm shutters and praying that the typhoon passes quickly. Spending money at this time seems counterintuitive. But just like ducking and covering, refusing to spend only provides a false sense of security. (more…)

Advertising from the 70s is just so classic. I found this a while back in an old Architectural Digest magazine from 1976.