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Arial & Helvetica

Tuesday, February 2nd, 2010

Helvetica is like a celebrity, (no really it is, it’s in a movie). It’s so highly regarded among designers and never hated on like Comic Sans or Arial.

I’ve discovered a brilliant crafty exploration, showing Arial vs. Helvetica side-by-side. You’ll notice that in most cases Helvetica is the simpler, more elegant of the two. (see the angles of the r, t and c).

You might also noticed that there’s only 10 characters listed here, is it because all the others are identical? Some investigation needs to take place! Anyone up for the challenge?

arial_vs_helvetica
(image via: google.com)

Pantone reveals colour for 2010

Tuesday, December 8th, 2009

Turquoise, the 2010 Color of the Year, is PANTONE 104-2-3 C in Goe and PANTONE 3258 C in PMS.

“Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while restoring our sense of welllbeing.” (via Pantone.com)

I’m loving it, it’s probably one of my most favourite colours, especially for home decor.

pantone-turquoise2010

How much airbrushing is too much?

Monday, October 19th, 2009

air-brushing

Recently, I have seen I a lot of news about a Ralph Lauren model who was airbrushed to look reeeeeally skinny and then fired for being fat.

As a result, there has been a lot (more) of talk lately about this topic and thus some French legislators are pursuing the idea that all digitally enhanced photos should carry warning labels saying that they just that.

Now nobody needs to be told that the photo above is altered, but there are definitely too many cases where you can be mislead believing you’re looking at a “real” image. Now, there’s nothing wrong with altering images and creating interesting illusions, but it’s gone a little too far with human portrayal. N’est pas?

Read Ralph Lauren article
Read warning label article

2010 Olympic Uniforms Revealed in Vancouver

Thursday, October 1st, 2009

They’re here! The official team outfits for Canada’s 2010 Winter Olympics team were revealed, Thursday morning by the Hudson’s Bay Company, the official supplier for the team. They sure are classically Canadian, what are your thoughts on them? It scares me that they’ve already been called “Hoser Chic” but, they’re definitely much better than Beijing, right?

Vancouver 2010
bc-091001-canada-winter-olympic-uniforms-FULL-1

Beijing
beijing

Pantone Moods on Facebook

Tuesday, September 29th, 2009

You can now add an application on Facebook where you express what mood you’re in, via various pantone colours. Sure it’s a little bit useless, but I find it a fun addition for artistic graphic designer types such as myself.

Find out more athttp://apps.facebook.com/pantone/

pantone_facebook1

There’s a limited colour palette at the moment, but if you check their page soon, there should be more colour trends coming, they say that they rotate the palettes.

Express your mood at: http://apps.facebook.com/pantone/

The Play-Doh Safety Dance

Tuesday, September 15th, 2009

Released in Singapore, these ads are cute and effective with a little dark side. Although these ads do make me wonder how safe Play-Doh really is, because i’m sure almost every kid has atleast tasted Play-Doh in their lifetime. (Mmm salty.) Does anyone know how true their “non-toxic” labeling is?

playdoh

India’s First Electric Car

Thursday, September 10th, 2009

It’s official, India has released an electric car. It’s name is Reva and it comes in a variety of loud colours.

Iris-with decal

doctor

REVA Electric Car Company Private Ltd. (RECC), based in Bangalore, India, was established in 1994 as a joint venture between the Maini Group India and AEV LLC, California USA, to manufacture environment-friendly and cost-effective electric vehicles. Seven years of R&D earned the RECC recognition in the form of 10 patents and a globally accepted product. REVA, India’s first zero polluting Electric Vehicle for city mobility. (taken from website)

kids+mom

Hopefully this zippy little car will change the ever growing pollution issues in that part of the world …. and the rest of the world for that matter…long live the electric car…for real this time…I hope.

(As a side note to this topic, I watched “Who Killed The Electric Car” the other day…if you haven’t, you probably should too, even if it leaves you as confused about the car industry as I was.)

WiTricity: Coming to a Mobile Device near you

Friday, August 28th, 2009

If you’ve been following the Wireless Electricity Saga since the late 1800’s, then here’s an update for you: Eric Giler powering your cellphones, tvs and mobile devices wirelessly, and he’ll explain how it works and wheather it’s safe for you. Tesla would be proud.

.

ActionScript 3 tip: how to access a variable in the Flash embed code

Tuesday, July 21st, 2009

One of our programers here just asked me about this, so I thought this would be a good candidate for ActionScript 3 tip #2: How to access a variable in the Flash embed code.

In AS 2 it was easy:

_root.variableName

Now, you need to use the loaderInfo class. The loaderInfo class provides information about a loaded SWF or image. You can use it to access things like the file size, dimensions and url of the loaded content. Using the parameters property, you can access those variables that you pass to the SWF in your embed code:

root.loaderInfo.parameters.variableName 

Here’s a fleshed-out example of how to load an xml file who’s path you define in your embed code, from within a class:

package
{
    import flash.display.Sprite;
    import flash.events.Event;
    import flash.net.URLLoader;
    import flash.net.URLRequest;

    public class Test extends Sprite
    {
        public function Test()
        {
            var loader:URLLoader = new URLLoader();
            loader.addEventListener(Event.COMPLETE,
initXML);

            var request:URLRequest = new URLRequest(
root.loaderInfo.parameters.xmlPath);

            try {
                loader.load(request);
            } catch (error:Error) {
                trace("Unable to load document.");
            }
        }

        private function initXML(event:Event):void
        {
            var loader:URLLoader = event.target
as URLLoader;
            if (loader != null) {
                var data:XML = new XML(loader.data);

                trace(data);
            }
        }
    }
}

Social Media = $, ?

Monday, July 20th, 2009

I recently found an interesting article that seems to explain that there is financial success behind the usage of social media for marketing.

“Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.” – ReadWriteWeb.com

social-media-points5(2)
Read for yourself

Also check out this rather blunt, yet informative slideshow that visually explains social media.

What the F**K is Social Media: One Year Later

Social Media

View more documents from Marta Kagan.

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