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Archive for the ‘Insights’ Category

Odd Squad Productions Gala Fundraiser 2012

Monday, March 5th, 2012


Our friends, Odd Squad Productions are celebrating their 15th Anniversary with a Gala and Fundraiser. Cowie and Fox is a proud creative sponsor for the event, developing their website as well as their print collateral.

The event will take place on June 7th, 2012 at the Vancouver Convention Centre.
All proceeds fund Odd Squad’s efforts to keep youth gang-safe and drug-free.

Check out their latest documentary Riding With Madonna:


Vintage Advertising

Thursday, March 24th, 2011

A collection of vintage ads. Times sure have changed.

NBC Kills The Peacock

Tuesday, February 1st, 2011

If you haven’t heard already, NBC has decided to get rid of the classic peacock icon that it’s had for years.

What do you think? Good or bad move?

We’ve seen the little guy transform over the years from illustrations to animation, here’s a few samples:



Pantone 2011 Colour of the Year

Thursday, December 9th, 2010

Pantone annouced the colour of the year this morning. With much anticipation, every designer was trying to guess what it would be, on facebook and twitter. While I wasn’t too surprised with the choice, I was thinking it would be more of a rich red instead of being on the pink side of things. For now I honestly can’t stand the colour, but maybe it’ll start to grow on me as the year moves along.

What do you think of it? Read more>>


Fall 2010 Colour Trends

Wednesday, June 30th, 2010

Pantone’s fashion colour report for fall 2010 is vibrant, fun and a little bit retro. Fashion crosses over to graphic design and for that matter, all things design! So be sure to incorporate a little endive or golden glow into your life!


Lost Art: Hand Painted Billboard Advertising

Thursday, June 17th, 2010

I recently watched a short documentary about the dying art of hand painted billboards. It was created by Stella Artois (yes….a big corporation, but it’s a really inventive way to promote your company!), and it featured colossal paintings completed during a 28-day period on a 20- by 50-foot wall in SoHo.

According to some people the technique of hand painted advertising is making a come back, but it’s hard to believe it when we live in such a fast paced society where a 20 foot billboard can be printed off and hung within a few hours.

Apparently the larger companies are willing to fork out the big bucks because it’s authentic and it creates a spectical in the city or a “buzz.” I can definately understand that, since you can actually watch the image appear over a period of time, while the guys are dangling above the city in their rigging.

I am blown away by the skills they have. Unfortunately I don’t think those skills will be passed on to too many more people in the future if their industry really does die.

So next time you think of designing a billboard, why not think of the artists and get it hand painted for a change!

Check out the documentary here:


Vancouver Whitecaps: New logo

Tuesday, June 8th, 2010

Today the Vancouver Whitecaps revealed their new logo. It’s much more modern, clean, contemporary and “pro.” The reflected peaks can also be interpreted as V’s for Vancouver or W’s for Whitecaps.

What do you think?



whitecaps logo

Neon in Nature

Friday, June 4th, 2010

Yes it’s really true, fluorescent colours, like Pantone Plus Neons, are found in nature! Check out the photo below of fluorescent minerals by Hannes Grobe.


Cowie and Fox – Leaders in Touch Screen Technology

Wednesday, April 7th, 2010


The web development team at Cowie and Fox recently launched their latest and greatest interactive project: the 2010 Legacies Scrapbook. The 2010 Scrapbook, focused on strengthening arts, healthy living accessibility and volunteerism, uses innovative touchscreen technology to connect diverse communities from all over the province. (more…)

Looking to Shake Those Winter Blues?

Tuesday, April 6th, 2010


Well ok, so we know that this winter in Vancouver hasn’t exactly been a frigid one, but you’d be hard-pressed to find someone who wouldn’t jump at the chance to escape to Jobbie’s Surf Camp, Costa Rica. Jobbie’s website, created by the Cowie and Fox interactive team, masterfully combines an original logo, brand and look-and-feel to create an awesome site that is totally representative of Jobbie’s carefree philosophy.

Whether you’re an avid surfer, yogi, or just looking to have fun, Jobbie will be there to ensure your trip is nothing short of supernumberonegoodtimes…

Visit Jobbie website »