Power up with Chocolate Milk
When Cowie and Fox joined forces with BC Dairy to launch a campaign for chocolate milk, we knew the results would be awesome. In February of 2010 C&F worked with BC Dairy to create Powered By Chocolate Milk, a brand that expertly represents their newly developed market category: chocolate milk as a sports recovery drink. Not only did this new branding opportunity provide C&F with a perfect platform to forge an online community, to promote the product, but it also allowed us to tap into the power of grassroots advertising.
As proud sponsors of the various athletics organizations around BC, including Canada~Snowboard, PBCM was thrilled to see some of their athletes on the podium this winter. Could it have had something to do with the restorative power of chocolate milk? We certainly think so.
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Tags: chocolate milk, milk