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The target market: youth, university students and highschool.
Advertising collateral included: posters, newspaper ads, scratch cards, stickers, instore signage, university campus ads and more.

Poster:

Stickers:

Tags: advertising, BC Dairy Foundation, british columbia, Dairy, drink milk, milk, milk slam, must drink milk, must drink more milk, poster, program, school

This entry was posted on Thursday, August 20th, 2009 at 11:16 am and is filed under Ad Campaigns, Design, Projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.