Update: lululemon founder Chip Wilson and Cowie and Fox heated up the pavement once again with the fun and engaging Chip’s Not Dead Yet Memorial Mile. The event last weekend showcased C&F’s playful creative amongst numerous superheros, rockstars, scantly clad runners, street performers and a bustling beer garden. Approximately $100,000 was raised for BC Children’s Hospital Foundation and Chip is going to match that. It was a great success and one heck of a party!
Not that there is anything wrong with statues, monuments, buildings or roads that are built to commemorate somebody’s life, but the one unfortunate feature of this kind of commemoration is that they almost always depend on that somebody being dead. It’s nice to be remembered, but certainly nicer while you’re still alive. That’s why Lululemon founder, Chip Wilson, decided to forge his own legacy instead of waiting to die and have someone name a cul-de-sac in his memory.
Chip decided that part of this legacy would be a yearly charity run. Unlike most charity runs, Chip’s run is pretty short, just one mile to be exact. The brevity of the run was specifically set so that anyone could join in. The soul purpose of the event is to get as many people together to do something good, and to have fun while doing it. In order to find a way of capturing and sharing this spirit, Chip enlisted his long time agency, Cowie and Fox, to see what it could do about making this the largest and ‘funnest’ one mile race in the world. (more…)