Creative Process
The power of three.
Rest assured, this is not just another three step program. Our team has spent years refining our process. Through our discovery, insight and creation stages we have weeded out the guess work from our advertising to ensure that our creative is in line with your company’s goals, building its brand and driving its sales time and time again.
1) Discovery
We begin by learning everything we can about your organization, its values, and your target market. Depending on the nature of the project, the amount of information and market research that’s made available to us, we determine the amount of additional primary (and secondary) source research we’ll need to undertake.
2) Insight
During the insight phase we analyze everything we discovered in order to zero in on the message that will stand out from the clutter and resonate with your target audience. From this we extract the golden nugget or that one big idea that will enable you to stand apart from the competition.
3) Creation
Once we’ve determined what we need to communicate, we develop innovative, creative approaches for delivering the message. We translate the message into eye-catching, forward thinking visual imagery and effective, engaging creative copy.
Your work on KOKO is exceptional. Thank you all for, once again, putting your “heart and soul” into the work you undertake for OPUS. You are formidable partners!